Daily Drip
Coffee Company

The Daily Drip Coffee Company all started with a project idea. As a designer and coffee enthusiast, I wanted to brand a hypothetical coffee shop. The Daily Drip represents a specialty coffee shop and cafe. It's modern, classy and serves quality coffee all day, every day!

Logo Ideation

Throughout the design process, I knew I wanted the Daily Drip Co. logo to predominantly feature a classy and professional font. However, I also hoped to capture the brand with a graphic emblem. The emblem combines the shape of two D's (Daily Drip) to create a coffee pour-over visual. I also included the slogan "Specialty coffee all day, every day," to emphasize the quality and convenience of this cafe.

brand stationary

With these two font variations I created various stationary items to help promote the brand. I intentionally kept consistent branding on a majority of the stationary. However, I decided to add a unique twist to the brand's identity through the Instagram story and coupon design.

additional Stationary

To add to the stationary, I created a custom gift card, coffee cup sleeve, and stickers! Promotional items like these help add a personal touch to the Daily Drip Co.

Package Labels

Since this hypothetical coffee shop produces and sells its own coffee grounds, I thought a custom package label would be a good addition to this advertising bundle. For these labels, I was inspired by the cross-hatch sketch style featured in the rewards coupon design.

Package design

The coffee graphics help fill up the background space while emphasizing the logo. The labels on the left are designed to wrap around the bag. The labels on the right are for one side of the bag and feature a simplistic drip icon.

Apparel Designs

These are simple brand tees that help take the Daily Drip Co. merchandising to the next level. Pullovers are my favorite, so I added a design featuring the company emblem and location.

Final Promotional Package