Monterey Zoo is home to over 100 exotic animals ranging from spiders to African elephants. In this project, I reimagined a logo, business card, and marketing flyer that represents the Zoo in a contemporary and aesthetically pleasing style.
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Monterey Zoo
Logo Ideation
For this logo, I wanted to capture the location, Monterey, and one of the zoo's main attractions, lions. I experimented with different ways of combining these concepts using a crashing wave and a lion's face from the side profile. While designing, I tried clean bold shapes for the wave and more organic, fluid waves. I wanted the waves to flow together and combine with the lion's face.
Business Cards
Using the final logo iteration, I designed a few business card variotions. Each showcase Monterey Zoo's logo and contact information using a simplistic layout and bold fonts, which improves legibiliy. The final business card design also features the slogan "Embrace your wild side" to entice potential visitors.
Flyer Design
Through the flyers, I used consistent branding and bright, lively colors to grab the public eye. The tiger eyes immediately draw the viewer in and the shapes point toward the informative text.
Final Marketing Materials
